Menopause Campaign
This is a campaign for the Menopause. The only objective for this was to raise awareness. To do this, I decided to go for a lighthearted approach. I first created an overall 'brand' that was associated with this campaign. I came up with the name 'MenoPlay' which is a play on the term MenoPause. The idea behind this is that woman shouldn't put their life on "pause" due to menopause but actually get out there and enjoy their life, not letting this impact them.
I then created a series of three billboards with jokes related to menopause. The goal of this was to brighten up people's day by making them laugh and also remind them that they're not alone in this. I came up with three different jokes that play on some of the symptoms of menopause. I also created a podcast using the design style that I've established through the other outcomes. I used the brushed stroke background effect as well as the name on this podcast. The idea behind doing a podcast is that it's a place for discussion allowing women who are suffering through the menopause to know that there's a community out there to help them.
